lead generation for architects

Lead generation for architects

Lead generation is one of the most critical aspects of marketing for architects

53% Of marketing professionals spend half or more of their entire budget on lead gen efforts.

In fact, lead generation is exactly what attracts potential clients and turns them into actual clients.

Lead gen means identifying individuals or businesses that are interested in your services, saving their contact info, and communicating with them up to the point when they are ready for a sales call or a meeting.

As an architect, you should always maintain a constant stream of clients, even if you’re all booked up. This sounds counter-intuitive to beginner architects, but it’s exactly what saves you in the dry months – and helps you upgrade to bigger and better projects.

However, in an industry like architecture, where the competition is tight and clients often depend on referrals, driving leads often feels like a steep uphill climb. 

We’ve worked with hundreds of articles while putting together PlanMan, and we know several major ways they tackle their lead generation challenges.

Let’s go over the most effective lead generation strategies specifically designed for architects, and how you could put these into action to move your business further.

Define your ideal leads

A deep understanding of who you want as your ideal client is a game-changer for architects.

Once you zero in on the types of clients that you’re best suited to serve, you will align your marketing strategies and your offer for maximum effectiveness.

Catering your efforts to your ideal client is the key to expanding your client base and growing your business. Everything grows from your understanding of your target market: strategic website content, smart search engine optimization, targeted social media ads, smart lead magnets, and a lot more.

Top lead generation strategies for architects

Lead generation can be broken down into two categories: inbound and outbound. Inbound lead generation involves creating and sharing valuable content designed to attract potential customers. Outbound lead generation, on the other hand, means reaching out to potential customers directly through cold calling, direct mail, or email campaigns. 

While outbound methods can be more direct, they often require more effort and can be seen as intrusive. Sometimes an effective lead generation strategy will involve a mix of both inbound and outbound methods. The goal is to reach as many potential customers as possible and nurture them through the sales funnel until they become actual customers, so you have to do whatever the goal requires.

Content marketing

One of the most effective lead generation strategies is content marketing that involves creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. 

The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

SEO

Another powerful strategy is search engine optimization (SEO). SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Paid ads (PPC)

Pay-per-click (PPC) advertising is another method. PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. 

One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price ‘per click’ of the links you place.

Social media marketing

Social media marketing is also a key lead generation strategy. 

By creating and sharing valuable content on social media platforms, you can attract, engage, and convert your followers into leads.

Social media also allows for highly targeted advertising, enabling you to reach the right audience with the right message.

Email marketing

Email marketing is another effective lead generation strategy. When you build an email list of potential customers, you can nurture these leads by providing them with valuable content and offers. Lead magnets are a great tactic for list building (see more on that below!).

Networking & partnerships

Finally, networking and partnerships can be a great way to generate leads. 

By partnering with other businesses that complement your own, you can reach a wider audience and generate more leads. Networking events, both online and offline, are also a great way to meet potential customers and build relationships.

What is a lead magnet and how to create one as an architect

The lead magnet tactic can be an amazingly effective part of your content marketing.

A lead magnet is essentially a piece of content or any other value offered in exchange for a prospect’s email address or other contact details. 

For architects, a lead magnet could be a downloadable guide, a free consultation, an exclusive video tour of a recent project, a recorded webinar on a certain topic, or anything else.

You have to tailor your lead magnet perfectly to the target market and their needs. Depending on who the magnet content is targeting, you will be able to find great topics for it.

  • A PDF with an energy efficiency/sustainability overview of materials
  • A checklist on top cost-inflating decisions
  • Home remodeling mistakes and ways to correct them
  • etc.

Needless to say, your lead magnet has to be well-designed, branded, and clearly showcase your offer as an architect and an easy way to get in touch with you.

These pieces of content can end up in great hands – because people print them out and share them, so you can get impressive reach with a properly launched lead magnet.

Once you’ve planned and created your lead magnet, make sure to promote it effectively. This could be through any of the traffic channels we’ve mentioned above. Make sure to highlight the benefits of your lead magnet and make it easy for prospects to access it.

The point of a lead magnet is to get leads – so remember to follow up with those who have left you their contact info. Even if they don’t qualify for a sales pitch for any reason yet, it’s your opportunity to nurture that relationship. 

Send them regular newsletters, updates on your projects, or personalized offers. Categorize and tag all leads properly so you know when to cross-sell or offer other services to them.

When you are building relationships and not just selling things, you are working on your reputation.

Lead generation tools

Once you decide to be serious about lead generation, you need the right set of tools. Here’s where you can get started:

Email marketing tools like MailChimp and Constant Contact. They allow architects to send out newsletters, promotional emails, and other communications to a large audience. These tools often include features for segmenting and targeting specific demographics, which can help you reach the right people with the right message.

Social media tools are another key component of lead generation. Platforms like LinkedIn, Facebook, and Instagram can be used to reach a wide audience, while tools like Hootsuite and Buffer can help manage and schedule posts. Social media advertising can also be a powerful tool for lead generation, with platforms like Facebook Ads and LinkedIn Ads offering advanced targeting options.

Content marketing toolsblogging platforms like WordPress, video hosting sites like YouTube, and infographic creators like Canva. By creating and sharing valuable content, architects can attract potential clients and establish themselves as thought leaders in their field.

Customer Relationship Management (CRM) tools like Salesforce and HubSpot are essential for managing leads once they’ve been generated. These tools allow architects to track interactions with potential clients, schedule follow-ups, and analyze sales data to refine their strategies.

Finally, a project management suite will help you get updated with the latest versions of all your materials, documents, client projects, and content. We suggest trying PlanMan to see how easy and streamlined project management can get.