Architecture and writing skills – the combination of success
As an architect, you need to write a lot. Even more so, if you want to rise above mediocrity and grow financially and professionally, you need to become a good writer.
We’ve worked with dozens of established architects to build our platform, and they all have one thing in common: remarkable writing and communication skills.
Here’s a list of the top types of writing you will have to be good at as an architect. We’re also including tips and best practices that will help you get better in each kind of writing.
Writing architectural proposals
This is a very important document and has certain requirements you need to follow. We’ve put together a guide on all practice-based tips for architectural proposal writing – make sure to read it.
Writing architecture articles, blog posts, interviews
To grow as a professional, you need to put yourself out there. Having a blog or writing for magazines is an amazing move for branding yourself and establishing your authority. Proper branding leads to better clients and bigger projects.
People in general love reading and writing about architecture. It takes a special skill to explain an image verbally, since most architectural content is illustrated. Transposing geometry and textures into words is a unique skill, and exactly the type of skill that opens doors lands you high-end architecture clients.
To hone your architectural writing skills you should first and foremost read other architects, – and read architectural journalism.
Consume good architecture content daily and immerse yourself deep into a sense of style others have to develop one of your own. These online architecture magazines can be a good start:
Do not skip books either – there are lists of the best architecture books online that will help you develop your taste and expand your verbal horizons.
Architectural sales and presentation writing
Again, this is a whole new skillset that you will need to attain and master sooner or later. Writing to convince and sell is not technical writing and needs to be practiced separately.
The main part about writing to sell your designs is to understand that you sell ideas, lifestyles, and feelings, not buildings.
Writing about architectural styles, materials, and techniques is all good and relevant as well – but only as long as it fits your description of benefits for the client. Their experience is what matters to them, not how you are delivering those experiences.
Architectural visualizations, renders, and even virtual reality tours are great ways to showcase your project, but they need to be accompanied by the right words. Humans have different backgrounds and not every client will immediately understand the idea you’ve put into the project just by looking at it.
Doing live presentations and pitches is a skill related to your architectural writing skills, and you need to treat it seriously too.
Written communication with architectural clients
This is yet another type of writing you need to be great at to grow as an architect.
You need to be aware that lousy client communication is costing you a lot of new clients. A happy, confident, and informed customer, on the other hand, is a source of referrals and reviews.
Clients want you to give them a feeling of confidence. Their confidence depends on what you express in short-form communication like emails and text messages. Learn to be tactful, concise, to-the-point, and informative.
In order to help architects make sure their client communication is efficient we’ve added a client communication module to PlanMan. It’s a powerful platform where you can manage all your clients’ messages, documents, and notifications. Moreover, the client management module lets your clients log in and see the progress of their project.
These features in our software are strictly practice-based and developed by experienced architect advisors, – you will have a much easier time updating your clients about project progress using them.
Architectural handwriting and lettering
Handwriting is not used that often nowadays and it’s not a must anymore – but still lettering skills are what separates top architects from everyone else. It’s always good to be able to add stylish, clear, and confident notes on any type of document or a blueprint.
You can learn architectural lettering and different types of it online. There are practice worksheets and exercises that will make your handwriting readable and stylish, so check them out.